We are so indebted that we want to show you and make you visualize what that experience could be like. "Really the feelings that they get inside and say, ' Wow, that could have been me. Just fill out this simple form, then I could graduate in a year or two and then I could be sitting behind a desk . Are people swayed by subtle personalization? As marketers, we always want to stand out from our competitors. In our space, there are several offers for a similar service in an area and it is very common to respond to several requests for additional information on a market. In reality, they're going to be inundated with responses, let's say they've responded to three or four information requests.
I get three or four times, regardless of the number of touchpoints in this campaign. So they could be hit fifty times just by filling out hair masking service three forms. Advertising Continue reading below Yes, we think it makes a difference, because video and visuals, storytelling, are the future of content marketing. People love to watch videos online. To have something different, to have something that's not just different and personalized definitely resonates with people, especially in our market, because we're trying to paint a picture of their future. We know there are many, many tougher decisions to make than just taking our service, the fact that they are adults balancing life and family, so we want to make it easier for them and we want to give them a visual .
idea of what to expect. It goes very far. Automation Metrics Basically, if we track, if we do A/B testing on the landing page, it's very simple. We use a tool called Unbounce. Unbounce is a great system because we can create a landing page for our client. We run it, we get data on it, and then we say, “You know what? We want to change the title and maybe the header image. With a tool like Unbounce, you can just copy that page, change the components of the variation, and launch it splitting the traffic however you like fifty/fifty, sixty/forty, whatever. Advertising Continue reading below You don't have to change any other programming at the server level because everything goes to the same URL and it's Unbounce that separates the traffic from A to B. It's a tool we use there.