We teach young children through music and singing. Nursery rhymes help children learn to form sentences, and we remember them for a lifetime. Using this tool has contemporary marketing power, as it always has and always will. But it's also because jingles activate multiple brain lobes simultaneously, noted Brandy Miller of communications company Creative Technology Services. The motor center is activated to process rhythm, the auditory center is activated to process sound, the language center processes lyrics, and the limbic system processes the overall emotional core of the song. It's a powerful recipe, she says. Advertising Continue reading below Additionally, consumer psychologist and retail consultant Bruce Sanders, author of Sell Well.
What Really Moves Your Shoppers, noted fax number list that the durability and effectiveness of jingles lie in what media scientists call beats. of drum. Rhythmic elements build credibility in the brain. Rhythmic affirmations are more likely to be perceived as true than those without this attribute, Sanders said. Any Southern Baptist minister and most campaigning politicians could have told scientists the value of rhyme. The rhythm soothes our defenses and the with truth. Moreover, rhythm energizes us and energy, even if spent inefficiently, can give us the perception of success. For marketers reconsidering jingles, here are some tips for a successful implementation: 1. Rinse and repeat, within reason According to Strahilevitz, jingles should be simple, easy to remember, and repeated frequently enough that people memorize them, but not so often that they cause them to despise them.
Advertising Continue reading below Overplaying the jingle and making assumptions that a jingle can actually change consumer behaviors would be wrong, Davis added. 2. Don't be afraid to be emotional According to Lee, a jingle should evoke an emotional response related to the experience of a brand's products or services, whether it's excitement, comfort, or happiness. 3. Keep it fresh To support - and drive traffic - brands must find ways to maintain interest and interaction with a jingle, such as encouraging consumers to share videos of themselves singing said song, as JG Wentworth put it. done earlier this year, noted Jason Bauman, SEO associate at Internet. and e-commerce optimization firm Trinity Insight. Such efforts can also help improve organic traffic and search visibility.