However, Pagoda's ambitions don't stop there. In bulk sms service April 2019, Baiguoyuan held a big fresh food strategy conference. Chairman Yu Huiyong announced that the goal of opening 10,000 stores in the next 7 years, and at the same time entering the field of big fresh food, the business category will expand from original fruits to vegetables and other big fresh food . This means that Baiguoyuan is no longer a fruit shop in the public perception, but "transforms from bulk sms service operating products to operating customers, from operating stores to operating platforms, and from a fruit chain retail company to a technology-based and financial-based group company. ". The reason for making such a decision, Yu Huiyong emphasized, "He found a benchmark - Amazon. The development logic of Baiguoyuan is completely in line with Amazon's development logic.
Membership, traffic, and supply chain are its bulk sms service three core competencies." In particular, members, after 18 years of development, Pagoda has more than 54 million members. These highly loyal members are the cornerstone to support its category expansion and strategic upgrade. In this article, I will focus on analyzing the existing membership system of Pagoda. I hope that on the one hand, I can have an overall understanding of the membership model bulk sms service system of Pagoda from the overall structure, and figure out its value to the business model and strategic goals of Pagoda. ; On the other hand, starting with fine-grained logical rules and dependencies such as membership, rank, rights, and rules, and scrutinizing their completeness and perfection, some valuable conclusions can finally be formed.
As shown in the figure below, all members are bulk sms service registered as level members by default, and earn points in consumption. A large part of the rights and interests of level members is cashed through the point system. If a tier member wants to get more powerful benefits, he has to spend money to upgrade to a paid member. Are you a member of Pagoda Garden? | Analysis of 102 Company Membership Models (6) 2.1 Level Membership System The following picture shows the membership level system of Pagoda. The membership level of Pagoda is divided into 4 bulk sms service levels, including: Standard Card, Silver Card, Gold Card, and Diamond Card. Members of different levels can obtain different rights and interests. The calculation unit of membership level is fruit value, and members can get 1 fruit value for every 1 yuan they spend. Are you a member of Pagoda Garden? | Analysis of 102 Company Membership Models (6)